Pioneering a technology-led, environmentally considerate approach to tyre management

Posted on Tuesday, July 9, 2024

We are proud to say that DTM’s customers have been telling us for some while that we provide market-leading tyre management services, primarily due to our expertise, people, network coverage, reporting and insight and consistent ISO certified standards. We will never take this position for granted and continually look for improvements in our operating procedures.

Now, we are demanding more of ourselves and of our industry and have stepped forward to be a catalyst for change in the tyre services industry, as we make a commitment to pioneer a road to a more sustainable future and support our customers’ in achieving their own Net Zero targets.

Through a major review and analysis of our services and of our customers’ tyre usage and working practices, we have developed a strategy for DTM that puts environmental consideration at the forefront of all of our decision making. We continue to deliver the best possible proactive tyre management services, whilst reducing the number of tyres used across the year, through a combination of proactive, preventative tyre audits, and maintenance and driver education.

This strategy has already had a significant tangible effect on the number of tyres that our customers are using, whilst increasing fleet safety and minimising operating costs.
Today we launch our new marketing activity, communicating our ESG-focussed strategy. We look forward to showcasing our results to the industry over the coming months.